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The Science & Experience of Cold Plunge Therapy
Research & Clinical Partners
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Ice Bath Psychology
Psychological benefits of ice baths are found at temperatures that frighten you. After acclimation to cold water, a cold plunge will not have the same psychological effect as a true ice bath.

Thomas P Seager, PhD
Oct 19, 20255 min read


Ice Baths vs Cold Showers
Ice baths have several advantages over cold showers, although they are more expensive.

Thomas P Seager, PhD
Oct 18, 20258 min read


Precool Your Exercise
Boost peak exercise performance & increase endurance by precooling with an ice bath before your workout.

Thomas P Seager, PhD
Oct 17, 202512 min read


Ice Bath Built for Business
The Morozko Ice Bath PRO, XL Ice Plunge, & Arktika are excellent investment for trainers, medical professionals, and wellness spas.

Thomas P Seager, PhD
Oct 17, 202511 min read


Ice Bath for Better Sex
Ice baths boost sexual performance by resolving metabolic disorders underlying erectile dysfunction.

Thomas P Seager, PhD
Oct 16, 202513 min read


How to Increase Brown Fat?
Ice bath increases brown fat, boosts metabolism, slows aging, & improves brain health. Go cold enough to gasp, long enough to shiver.

Thomas P Seager, PhD
Oct 9, 202516 min read
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