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Why does Joe Rogan constantly talk about cold plunge?
None of Rogan's Morozko Ice Bath mentions are paid for, and he doesn't collect any commissions.
Yet, since his first ice bath in the summer of 2021, Rogan has been talking about the benefits of ice baths and cold plunge therapy with the athletes, scientists, and comedians on his Joe Rogan Experience podcast.
While Morozko has no advertising relationship with Rogan, he's probably one of Morozko's biggest fans - and that may be partly why his audience trusts him so much.
Rogan plunges at very cold temperatures -- 34F with ice floating in the water -- for just three minutes every day.

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